We believe that Opt Out requests by consumers should be self governed, decentralised and held by an individual in their own secure data wallet to self activate, manage and control. With a range of pro consumer changes in Privacy legislation around the world, for too long Opt Out consent instruments have worked from processes favoring the Data Holders and not in a fashion that we believe makes it comprehensive and easier for the rightful Data Owner (the consumer).

Our take on automated, compliant Opt Out is via a consumer centric shift so that that an individual can control bilateral Opt Out and Opt In permissions from a comprehensive and simple to use App so they can issue compliant, verified, targeted and audited consent notifications from one service.